Stevenson Whyte
Logo design/branding

We’ve worked with James Stevenson to put together newsletters and printed leaflets for the the local market. In 2017 he felt it was time to update his logo design and refresh Stevenson Whyte’s visual identity.

Stevenson Whyte is a residential and commercial property letting, estate agent and block management company with offices in South Manchester and the city centre.

The process
We worked closely with James throughout the project and he was really keen to be part of the process. By sharing his thoughts honestly and offering constructive feedback he was really invested in the development of the new visual identity from the start.

Initial concepts
James had spent some time thinking about his new logo and showed us examples that appealed to him. We were able to take inspiration from these to put together a mood board and initial concepts that reflected the tone and feel of those early examples. We worked through these and James felt he wanted to incorporate a bird device into the final logo.

The final mark
Our initial thoughts were centred around birds and nests which seemed appropriate for the company that helps people to buy homes. However, after some discussion we agreed that an owl had a more appropriate identity for this project and we worked up a number of treatments for the design, along with colour and typeface combinations. It was important to avoid the owl looking too serious as James felt that it would suggest a legal firm rather than a property agent.

Once the final mark was agreed and signed the visual identity was implemented across all of Stevenson Whyte’s online, print and display including business stationery, branch signage and property boards.

Other projects
We manage design projects across sectors . These projects typically involve one or more of the following areas of publications, marketing collateral, display and online. We can also offer expertise in marketing, social media management, case study and content writing.

Click through on the links below to take a look at some of our other design, marketing and writing projects.

Working with copper
Click here to find out more about the work we do, the services we offer and the process, or get in touch if you’d like to have a chat about how we can help with your project.

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