Stevenson Whyte visual identity

Stevenson Whyte visual identity

Stevenson Whyte is a residential and commercial property letting, estate agent and block management company with offices in  South Manchester and the city centre. 

What we did

We’ve worked with James Stevenson to put together newsletters and printed leaflets for the the local market. In 2017 he felt it was time to update his logo design and refresh Stevenson Whyte’s visual identity.

stevenson whyte visual identity
stevenson whyte visual identity

The process

We worked closely with James throughout the project and he was really keen to be part of the process. By sharing his thoughts honestly and offering constructive feedback he was really invested in the development of the new visual identity from the start.

Initial concepts

James had spent some time thinking about his new logo and showed us examples that appealed to him. We were able to take inspiration from these to put together a mood board and initial concepts that reflected the tone and feel of those early examples. We worked through these and James felt he wanted to incorporate a bird device into the final logo.

stevenson whyte visual identity
stevenson whyte visual identity
stevenson whyte visual identity
stevenson whyte visual identity

The final artwork

Our initial thoughts were centred around birds and nests which seemed appropriate for the company that helps people to buy homes. However, after some discussion we agreed that an owl had a more appropriate identity for this project and we worked up a number of treatments for the design, along with colour and typeface combinations. It was important to avoid the owl looking too serious as James felt that it would suggest a legal firm rather than a property agent.

Implementation

Once the final mark was agreed and signed the visual identity was implemented across all of Stevenson Whyte’s online, print and display including business stationery, branch signage and property boards.

stevenson whyte visual identity
stevenson whyte visual identity
stevenson whyte visual identity

Other projects

We manage design projects across sectors . These projects typically one or more of the following areas of publications, marketing collateral, display and online. We can also offer expertise in marketing, social media management, case study and content writing.

Click through on the links below to take a look at some of our other design, marketing and writing projects.

Working with copper media

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